Al Dickman
Persuasion & Influence Specialist
Al Dickman has many years experience in training, coaching and personal development. He enjoyed a successful career in advertising and marketing, and has helped create some of the most respected brands in the UK winning many awards for his work.
He has worked in the UK, UAE and New Zealand with global brands to improve their sales communications, develop new products and manage organisational change.
He has appeared on national TV a number of times, including the BBC as a communication expert and has made many appearances on national radio.
Al is a Master Practitioner in clinical hypnotherapy and NLP and a member of the British Institute of Hypnotherapy.
He is passionate about coaching people, especially in the area of communication skills related to selling, and has recently developed a sales training framework, that focuses on building trust.
He calls this framework; ‘Selling to humans’. The process uses simple yet effective psychological principles, that can be used successfully by anyone.
To ensure the training is effective for all learning styles, workshops are highly interactive and experiential in nature. Video, role play and creative exercises are used throughout.
Al’s presentation style is often described as high impact and inspiring.
In this short video Al talks about trust in business and the need for passion.
“ The training I received from Al was beyond expectations. After only one session, I felt my confidence improve tenfold.”
David Stedman | Broker Solutions Financial Services
“ I gained an understanding of methods to deal with trivial conflicts, right through to near assault. Al made some of the shyer people more confident. Best course I have attended.”
Mark Laybourn | Fletcher Building
“ To see such dramatic step change in such a short period of time was amazing. Al is very good and engaging, his training is full of examples, stories, real life exercises, good new skills to be learned.”
Sydney Goh | Bunnings
“ I would have to say – awesome trainer, Al’s professional approach and presentation humor was fantastic.”
Margaret Alexander | Spicers Paper
“ Very engaging and humorous speaker and he used lots of examples which really helped to explain the message. Best speaker I’ve heard so far and I have been to many workshops.”
Caroline Henley | Frontier Travel
“ Three private coachings with Al led me not only to win the speech competition I was preparing for, but also to gain insight into the strategies behind audience engagement and persuasion. Highly recommended!”
Isabelle Miclette | Clinical psychologist and director of Professional Psychology Ltd.
“ Very Practical, Amazing knowledge, Realistic, Fantastic Presenter.”
Viv Fraser | Pharmacy Today Magazine
“ Al gave great personal examples of how to deal with people. I now understand why I or others behave in a particular way.”
Stephen Bettesworth | Pacific Steel
“ Al is an entertaining and professional trainer and the Advance Your Presentations course was great. Since completing the training, feedback for my presentations has been very positive and people have commented on my passion. I would recommend this course to anyone who wants to take their presentation skills to the next level.”
Warwick Dallimore
“ Best ever course, loved the 2 days, the training will make me more confident in managing conflict.”
Clive Halliday
